The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Most Awarded Work Rankings
For Papa!
Client
Title
Category
Award
Points
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Use of Humor
Points: 45.0
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Craft / Use of Humor
Points: 21.0
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 21.0
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Craft / Art Direction
Points: 9.0
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Short Form Video / Single
Points: 3.0
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Craft / Art Direction
Points: 3.0
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Brand-Side / External Agency Collaboration
Points: 3.0
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Craft / Use of Humor
Points: 3.0
Client:
Instacart
Title:
For Papa!
Category:
Use of Humor
Award:
2026 Film & Video Gold Pencil
Points:
45.0
Client:
Instacart
Title:
For Papa!
Category:
Craft / Use of Humor
Award:
2026 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Instacart
Title:
For Papa!
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Silver Pencil
Points:
21.0
Client:
Instacart
Title:
For Papa!
Category:
Craft / Art Direction
Award:
2026 Brand-Side / In-House Bronze Pencil
Points:
9.0
Client:
Instacart
Title:
For Papa!
Category:
Short Form Video / Single
Award:
2026 Branded Entertainment Merit Award
Points:
3.0
Client:
Instacart
Title:
For Papa!
Category:
Craft / Art Direction
Award:
2026 Branded Entertainment Merit Award
Points:
3.0
Client:
Instacart
Title:
For Papa!
Category:
Brand-Side / External Agency Collaboration
Award:
2026 Brand-Side / In-House Merit Award
Points:
3.0